Local Business Internet Marketing
It seems no matter where I go I see a sign at the check out counter that asks me to “Join Our Facebook Fan Page” or ”Follow Us on Twitter.’” Some of the places I have seen this are:
The liquor store
My massage therapist
the coffee house
The old web was about links from one web page to another web page. Web 2.0 is about linking people. Facebook is all about Web 2.0. It is all about using the social graph to try and improve the relevance of almost everything we do on the web.
Google should be worried because I think Facebook is unstopable and they are just getting started.
Anyway. There is a huge opportunity for those interested in social media to make a killing helping these local biz develop an online presence on Facebook and Twitter. They are powerful marketing tools. If you wished you had started a web develpment company 10 years-ago then you have a second chance. Start a Fan Page development company. My personal suggestion to any biz doing this is to offer a customer a discount if they sign up and join their Fan Page right then and there. Heck, you could even keep a netbook at the checkout so they have no excuse.
Soon, people won’t be asking if you have a web page. They will be asking if you have a Facebook Fan Page. You laugh but big brands are already dumping stand alone web sites and moving over to just Facebook.