An Example of Someone Who Gets It…
By James Plouf
Earlier today I got a call from travel writer Kim Mance. Someone on the Travelwriters.com BBS was trashing her and one of the events that she is promoting (probably jealousy motivated). I rarely deleted posts because that can get you in trouble as an online publisher. I fixed her account and she sent me a ‘thank you’ email and that is when I started noticing that this writer is doing everything right.
First thing I noticed is she has her name as a registered domain name and a beautifully designed website (www.kimmance.com). That site is just for her personal brand. Gary Vee has drilled it into my head that we are all brands. Believe it people. It’s true.
Next I click over to her Twitter profile @kimmance (which is prominently displayed on her personal site). She has 7,500 followers. Now I’m the jealous one. Having this many people following you on twitter is like money in the bank. It’s like an ATM machine if you use it properly.
Next I surf on over to her video site (http://galavanting.tv) - a must in new media. Again, gorgeous design. Great content. Tons of prompts to follow her stuff on Facebook and Twitter.
Then she has the mandatory facebook profile with Vanity URL (facebook.com/kimmance)
Anyway, Kim is on fire and probably in high demand to teach other writers how to do this. The point here is that Kim has leveraged social media to perfection to accelerate her career and brand.